How to start Amazon Wholesale?

Wholesaling is a great way to grow your business by purchasing products in bulk and reselling them for a profit. However, it can be a daunting task to find the right products to sell and the right wholesalers to work with. To help you get started, here are five tips for successfully wholesaling products:

Deciding on the type of products you want to sell is crucial. You may opt to specialize in a niche product or offer a variety of items. To help you narrow down your options, it is recommended to review various wholesalers' catalogs. When choosing products to purchase in bulk, consider storage requirements, minimum order quantities, and the quality of the products. Remember that prices are often negotiable, and it's important to avoid ending up with more products than you can distribute.

Reverse sourcing involves starting with a single product and finding wholesalers that carry it. This approach can potentially help you eliminate risks associated with selecting products that are difficult to sell. For instance, you can research best-selling products on Amazon and check out various categories to find products that are in high demand or not well represented. Then, keep track of the product's brand and trace it back to the supply source. You can contact the supplier to see if you can purchase the product in bulk. Remember to request a sample, place an order, or restart your reverse sourcing search.

It's essential to ensure that your inventory systems are in place and can accommodate the products you plan to purchase. You should also inquire about the supplier's timelines for sending and receiving products and the expected delivery times. Consider the returns process and ensure that you have a reliable shipping method to get products to your customers.

It's important to know the costs and fees of the wholesalers you're interested in working with. You should ask about minimum order quantities, the cost per unit, and any other expenses, such as membership fees. Keep in mind that the more you order, the lower your cost per unit. However, it's crucial to spend enough to benefit from a wholesale discount, but not overspend.

Conducting research is critical when selecting the right wholesaler. You can ask for referrals, read reviews from satisfied customers, and check for complaints about the supplier's service. Additionally, have your business license and tax identification number ready since wholesalers cannot legally speak to you without verifying this information. Utilizing tools such as Amazon's revenue calculator and automating pricing can also help minimize spending and ensure you can make a profit.

When you are in the business of selling on Amazon, finding reliable wholesale suppliers can be challenging. Over time, you will discover that you are having the same conversation repeatedly, but with different suppliers. However, there are patterns you can recognize that will help you get approved for suppliers that others may have struggled to engage.

To succeed in getting approval from suppliers, it is essential to understand their concerns. Typically, most wholesale suppliers find it difficult to work with Amazon sellers because they don't follow good business practices. Therefore, I suggest that you try to establish a relationship with the supplier first. Start by finding a way to make them laugh and build rapport with them. Remember, relationships matter more than you think.

Tell the supplier that you are an e-commerce business owner, and you are looking to add a supplier you can spend another $10,000-20,000 profitably each month. Once they ask you where you sell, you can let them know that you sell on Amazon, but please keep in mind that you're not an "Amazon Seller." You are a big fish and in a power position. It's best to address the concerns that the suppliers might have before they even tell you no.

Another common issue that suppliers encounter when selling to Amazon third-party sellers is that they ask for an excellent deal and make small orders that don't justify the effort the supplier put into the relationship at the beginning. To avoid this, you need to let potential suppliers know from the start that you're looking to commit to a long-term partnership. Tell them that you're willing to spend $10,000-20,000 profitably each month, and if you can spend $50,000, you'll go find the capital.

Finally, it is crucial to have internal processes and criteria to ensure that you only buy inventory that meets your requirements. Make sure you let potential suppliers know what your buying criteria are, including a minimum profit of $4 per unit, a gross minimum margin of 30% after Amazon fees, and at least 30 units of volume per month.

In summary, if you can understand suppliers' concerns, build a strong relationship with them, demonstrate your willingness to commit to a long-term partnership, and have clear buying criteria, you'll increase your chances of winning over wholesale suppliers on Amazon. Remember, the most valuable asset you have when dealing with suppliers is your reputation, so always act professionally, and build relationships based on mutual respect and trust.

Amazon is a popular platform for e-commerce businesses to scale and make profits in a variety of ways, including wholesale. In wholesale, products are purchased in bulk from manufacturers or distributors and resold on Amazon for a profit. To be successful in Amazon wholesale, building relationships with manufacturers, having capital to invest in inventory, and understanding Amazon's policies and procedures are essential.

What distinguishes Wholesale Amazon from Retail Arbitrage, Private Labeling, and Dropshipping?

Retail arbitrage refers to purchasing products from brick-and-mortar stores at a discount and reselling them on Amazon for a higher price. In contrast, wholesale involves buying products in bulk directly from the manufacturer or distributor and reselling them as is.

Private labeling entails sourcing products from manufacturers and adding unique branding and packaging before selling them on Amazon. Dropshipping refers to selling products on Amazon that are stocked and fulfilled by third-party suppliers. In some instances, the seller never sees or handles the product but acts as an intermediary between the supplier and the customer.

Advantages and Disadvantages of Wholesale on Amazon


Product demand: Wholesale allows for the quick generation of profits and the growth of an Amazon business, without the need for excessive marketing, by selling popular items to Amazon shoppers.

High margins: Compared to other selling models, wholesale often provides higher margins because items are purchased at low prices and sold closer to retail prices. Sometimes items are even sold for higher than retail prices if demand is high and supply is low.

Scalability: Wholesale can be a highly scalable business model once you've developed relationships with manufacturers and distributors. As the business expands, larger orders can be placed, and profits can increase.


Upfront cost: Wholesaling requires a significant upfront capital investment because of bulk purchases of items.

Competition: Competition can be intense in the wholesale business, particularly on Amazon, where thousands of sellers are also vying for deals from manufacturers and distributors. A strategy to gain a competitive advantage is explained in the section on Buy Box.

Outreach: Contacting manufacturers for wholesale opportunities can be a time-consuming process, involving extensive research, communication with numerous manufacturers, and ongoing follow-ups to find the right fit.

How to Make Money with Wholesale Amazon

Several factors influence the profitability of selling wholesale on Amazon, including product selection, profit margin, and the Buy Box feature.

Product Selection: Choose items that are in high demand but not oversaturated. Avoid selling items labeled as "Sold by Amazon" or private label products, as these have a significant competitive advantage. Filter search results by selecting the "" box on the product page to find out if a product is sold by Amazon.

Products listed by a private labeler typically have only one seller on the listing, whereas multiple sellers on a single listing indicate the item is open to wholesalers. Use Amazon's search suggestions, "people also searched for" feature, or Best Sellers Rank (BSR) to evaluate demand and how well a product sells. Choose well-reviewed items from small-to-medium-sized manufacturers for less competition and higher margins.

Profit Margin: Profit margin is the difference between the wholesale cost and the price sold on Amazon. Research similar products on Amazon and other e-commerce platforms to find products with healthy margins. The Fulfillment by Amazon (FBA) Revenue Calculator can also provide an estimate of fees charged for selling a specific product. Generally, a 50% margin is good, and a 100% margin is even better. However, higher margins often carry higher risks.

Buy Box

No matter what product you sell, there will be other sellers vying for the Buy Box — the coveted space on a product listing that allows customers to add an item to their cart with just one click.

Think of the Buy Box as the Holy Grail for Amazon sellers. That's because the majority of customers never scroll down an Amazon product listing. They simply look for the "Add to Cart" button and click it. If your product is in the Buy Box, you're more likely to make a sale. If it's not, you're at a significant disadvantage.

To increase your chances of winning the Buy Box, you'll want to keep your prices competitive. A rule of thumb is to list the item within 2% of the Buy Box price offered by the current leader. For example, if the leader is selling a product for $10, you’d want to list your product for between $9.80 and $10.20.

You'll also want to ship your products quickly (via Amazon FBA) , provide excellent customer service and have a large inventory stock. These are both important factors that Amazon considers when awarding the Buy Box to a seller.


License Requirements

State and local governments in the U.S. market may have an interest in collecting sales taxes on the products you sell: "As a general policy, the same item should not be taxed multiple times on its way from the manufacturer to the consumer. Therefore, a wholesale license allows you to buy from the manufacturer and sell to the retailer without paying tax.”

But not every product you sell on Amazon requires a special license. To be sure, check with your state's consumer affairs office, small business administration office, or the manufacturer of the product.

Also, keep in mind that some manufacturers may ask for your company's EIN (Employer Identification Number) before taking you on as a wholesale reseller. In that case, you can apply for an EIN through the IRS website. Companies can also ask you for a Reseller Certificate.


How to get started with Wholesale

1) Register as an Amazon Seller 

If you haven't already done so, the first step is to create an account on Amazon's sellers' platform.

Amazon offers two types of seller accounts: Individual and Professional.

A professional account is best suited for businesses selling large volumes of products. The membership costs $39.99 per month (plus additional fees) and includes access to Amazon's marketing tools, Buy Box eligibility, and other listing customization options.

For low-volume sellers, an individual account might be suitable. There's no monthly membership fee, but you'll pay $0.99 per item sold, plus other selling fees.

While it's possible to run a wholesale business on an individual account, the high-volume nature of wholesaling typically makes a professional account the better option in the long run, especially when competing for the Buy Box.

2) Find the perfect product 

As we mentioned earlier, Amazon wholesale is all about strategizing which products to buy in bulk and then sell at a higher price. For the best chances at success:

Avoid sold-by-Amazon or private label products

Avoid extremely competitive items

Choose branded products with a promising margin

Select products with good customer reviews

Avoid fragile, bulky, perishable, and too-heavy-to-ship items

Avoid seasonal items like Halloween or Christmas decorations

Avoid restricted products like alcohol, jewelry, and pesticides

Additionally, Amazon's built-in FBA revenue calculator can help you determine whether a product is likely to be profitable. Just enter the product's ASIN (Amazon Standard Identification Number), dimensions, and weight, and the calculator will spit out an estimate of that product's monthly sales and revenue.

3) Find a wholesaler 

The next step is to find a reputable wholesaler who can provide you with the products you're interested in selling. Here are a few tips to help you find a good fit in the U.S. market:

Check for membership in the National Association of Wholesalers-Distributors (NAW). This organization requires its members to adhere to a strict code of ethics.

Check business report websites like Better Business Bureau (BBB) and Dunn & Bradstreet to make sure the wholesaler has a good reputation.

Confirm that the wholesaler has a minimum order quantity (MOQ) that's realistic for your needs. For instance, if you're just starting Amazon wholesale, you probably don't want to commit to buying 500 units of a product.

Look for Kickstarters or other crowdfunding campaigns. These can be great places to find new products before they hit the mass market.

Check social ads and look for "wholesale" hashtags to find wholesalers selling products that are relevant to your business.

Consider attending trade shows in your industry. These events are a great way to meet wholesalers and develop relationships that could lead to future business deals.

Another option is buying from, a Chinese marketplace similar to Amazon. With Alibaba, you can find manufacturers and wholesalers selling products in just about any niche imaginable. However, it's important to be aware of the risks associated with buying from overseas suppliers, such as longer shipping times, quality control issues, and potential scams.

4) Contact the wholesaler  

Once you've found a few potential candidates, it's time to reach out and introduce yourself. When contacting wholesalers, always remember to:

Introduce yourself and your business cordially

Inquire about the minimum order quantity (MOQ)

Ask for a price list or catalog

Start by filling out a contact form on the wholesaler's website or emailing them directly. This tried-and-true template can help you get the conversation started:

Subject: Wholesale Account


I am interested in carrying your line of products in my store. Can you please send me a price list and catalog? I am also interested in minimum order quantities (MOQ).

Let me know what information you might need from me and I'll be happy to provide it.

Thank you for your time, 

(Your name)

(Your store name and website)


If you don't hear back within a few days, pick up the phone and give them a call.

Once the conversation is underway, be sure to take note of the wholesaler's customer service skills. This will give you a good idea of what it will be like to work with them on an ongoing basis.

At this point, you may also request documents to verify the wholesaler's legitimacy, such as a business license, product liability insurance, and terms of sale.

5) Fulfill orders quickly and efficiently

Once you start receiving orders, it's important to fulfill them as quickly and efficiently as possible. This will help ensure that your customers are happy with their purchases and are more likely to buy from you again in the future.

There are two ways to fulfill orders on Amazon wholesale:

Fulfillment by Amazon (FBA): With this option, you ship your products to an Amazon fulfillment center and they take care of the rest. This includes packaging, shipping, and customer service. The downside is that it can be more expensive than fulfilling orders yourself.

Fulfillment by Merchant (FBM): With this option, you fulfill orders yourself. This means that you're responsible for packaging, shipping, and customer service. 

Which option you choose will depend on your budget and the volume of orders you're receiving. If you're just starting, FBM may be the best option. As your Amazon business grows, you can consider switching to FBA for additional help.

Let's Recap

Wholesale Amazon can be a great way to make money and scale your e-commerce business.

Just remember, Amazon wholesale is all about finding the right products to buy in bulk, establishing working relationships with manufacturers and wholesalers, and fulfilling orders quickly and efficiently.

Some important steps in becoming a successful Amazon Wholesaler:

Step 1: Select a Product Category

The initial step in commencing an Amazon wholesale business is to select a product category to specialize in. This category could be electronics, home goods, toys, and games or any other category of your interest. It is crucial to choose a category that has high demand and low competition.

Step 2: Conduct Market Research

Once you have chosen your product category, the next step is to conduct market research. This involves analyzing the demand, competition, and pricing of products in your chosen category. You can utilize tools such as Jungle Scout, Helium 10, and Amazon's Best Sellers page to get insights into the top-selling products in your category.

Step 3: Find a Reliable Supplier

After conducting market research, the next step is to identify a reliable supplier to source your products from. Although there are many wholesale suppliers that offer products at low prices, it is imperative to choose a reputable and trustworthy supplier. You can search for suppliers on wholesale marketplaces such as Alibaba and DHgate, or attend trade shows to meet potential suppliers.

Step 4: Register as an Amazon Seller

To commence selling on Amazon, you need to register as a seller on the Amazon Marketplace. This process involves creating an Amazon seller account and providing essential information such as your payment details, name, and address. Additionally, you will need to provide product information such as the product description, name, and images.

Step 5: Create Your Product Listings

After registering as a seller, you can commence creating your product listings. This process involves writing compelling product descriptions, optimizing your product images, and setting competitive prices. It is important to incorporate relevant keywords in your product listings to improve your visibility in Amazon search results.

Step 6: Fulfill Your Orders

When you receive an order, it is crucial to fulfill it promptly and efficiently. You can leverage Amazon's Fulfillment by Amazon (FBA) service to store and ship your products, or alternatively fulfill your orders using a third-party logistics (3PL) provider.

Step 7: Monitor Your Performance and Optimize Your Business

As you start selling on Amazon, it is essential to monitor your performance and make improvements where necessary. This process involves tracking your sales, product reviews, and customer feedback. It is also important to optimize your product listings and pricing to remain competitive in the market.

In conclusion, establishing an Amazon wholesale business can be a profitable venture. By following these steps, you can position yourself for success and become a top-selling Amazon seller.

How to build a brand on Amazon

As an e-commerce entrepreneur, you have several investment opportunities to choose from, but making the right decisions can be crucial for your success. One of the most significant differences in e-commerce models is in the supply chain system. There are primary supply chain systems, including dropshipping, arbitrage, white label, wholesale, and private label. You need to choose the right model that aligns with your investment and goals.

Reselling (dropshipping, arbitrage, wholesale) is a model that offers quick cash flow, lower initial investment, and a low barrier to entry. However, this model is not sustainable over a long period of time, requires too much hustle, and lacks automation and asset building. Dropshipping cannot be done on major marketplaces, and the model doesn't offer a good customer experience. Arbitrage still works on major marketplaces, but the profit margin is low, and the model has a high chance of getting your account suspended on Amazon. Wholesale is a better option, especially if you're in the same country where you're selling, but you need to attend trade shows and build a network to get brand approval from top brands.

On the other hand, brand building (white label and private label) offers benefits such as asset building, automation, brand awareness, great customer experience, and sustainable and consistent growth. However, this model requires a high initial investment, high barrier to entry, in-depth R&D at all levels, and excellent expertise. Brand building is challenging, and you will have to go through all the investment stages such as bleeding, breaking even, profitability, and scalability. But, in the long run, you are building an asset for yourself that you can sell just like real estate. With time, your brand becomes more profitable, and its net worth keeps increasing.

Amazon is an excellent platform to start with for brand building. Once your brand is established on Amazon, you can scale it to other marketplaces. An established brand on Amazon is worth significantly more compared to any other platform. By scaling to other marketplaces, you can increase your brand value, brand presence, and start getting sales from different channels. Compared to Amazon, you can get higher profit margins with your own website as well.

Choosing the right e-commerce model and platform is crucial for your success. Reselling may offer quick cash flow, but brand building offers long-term asset building and growth. Choosing Amazon as your primary platform for brand building can help establish your brand and increase its value.

How to be successful on Amazon

Selling on Amazon has become a popular way for entrepreneurs to build a successful and sustainable business. With the right strategy and approach, anyone can create a profitable and long-lasting e-commerce business on Amazon. In this blog post, we will discuss some tips and best practices to help you sell on Amazon in a successful and sustainable way.

Start with a Plan

Before you start selling on Amazon, you need to have a plan. You need to know what you are going to sell, how you are going to source your products, and how you are going to differentiate yourself from the competition. You also need to have a clear idea of your target market and how you are going to reach them.

Focus on Product Quality and Customer Service

Product quality and customer service are crucial for success on Amazon. You need to ensure that your products are of high quality and that your customers are satisfied with their purchases. This will help you build a positive reputation on Amazon, which is essential for attracting new customers and retaining existing ones.

Optimize Your Listings

Optimizing your Amazon listings is critical for success on the platform. You need to ensure that your product titles, descriptions, images, and pricing are all optimized for maximum visibility and conversion. You should also use relevant keywords in your listings to improve your chances of appearing in relevant search results.

Leverage Amazon Advertising

Amazon advertising can be a powerful tool for driving sales and growing your business. You can use Amazon PPC (pay-per-click) advertising to target specific keywords and products and drive traffic to your listings. You should also consider using Amazon's sponsored products and sponsored brands advertising programs to increase your visibility on the platform.

Monitor Your Performance

Monitoring your performance on Amazon is crucial for identifying areas of improvement and optimizing your strategy. You should regularly review your sales and performance metrics, including conversion rates, click-through rates, and customer feedback. This will help you identify areas of weakness and take steps to improve your performance over time.

In conclusion, selling on Amazon can be a profitable and sustainable business model, but it requires careful planning, attention to detail, and a focus on quality and customer service. By following the tips and best practices outlined in this blog post, you can build a successful and long-lasting e-commerce business on Amazon.

How to create a private label product to sell on Amazon

If you’re looking to start an e-commerce business and sell products on Amazon, creating a private label product is a great way to establish your brand and stand out from the competition. A private label product is one that is manufactured by a third-party supplier but sold under your brand name. This means you can create a unique product that meets your specifications, and differentiate yourself from other sellers on Amazon.

So, how do you create a private label product to sell on Amazon? Here are the steps to follow:

Research Your Product Idea: The first step in creating a private label product is to research the product idea you want to pursue. Look at what’s already on the market, and see if there are any gaps in the offerings. You can also use Amazon's product research tools to identify popular products and niches.

Find a Supplier: Once you have your product idea, you need to find a supplier who can create your product. Alibaba is a popular sourcing platform where you can find suppliers who can manufacture your product. You can also use other sourcing platforms or work with a sourcing agent to find a reliable supplier.

Create Your Product Design and Packaging: Work with your supplier to create a design that meets your specifications. You’ll want to ensure your product is high-quality and visually appealing, with packaging that represents your brand. You can use a graphic designer to help with this process.

Test Your Product: Before launching your product on Amazon, test it to ensure it meets your standards. Order a sample from your supplier and test it yourself, or send it to a third-party testing company to ensure it’s safe and compliant with regulations.

Create Your Amazon Listing: Once you’ve finalized your product design and packaging, it’s time to create your Amazon listing. This includes creating your product title, bullet points, product description, and images. Optimize your listing to rank higher in search results and improve conversions.

Launch and Market Your Product: Launch your product on Amazon, and use marketing strategies like Amazon PPC ads, social media advertising, and influencer marketing to drive sales and increase your product’s visibility.

Creating a private label product to sell on Amazon takes time and effort, but it can be a great way to differentiate yourself from other sellers and establish a successful e-commerce business. By following these steps, you can create a high-quality product that meets your specifications, and market it successfully on Amazon.

The Risks and Challenges of Selling on Amazon

Amazon has become one of the largest and most popular e-commerce platforms for sellers to market and sell their products. However, as with any business venture, there are difficulties and risks that Amazon sellers face. In this blog post, we’ll explore these challenges and provide tips on how to cope with them, as well as explain the difference between Amazon wholesale and Amazon private label.

The Risks and Challenges of Selling on Amazon


The sheer volume of sellers on Amazon means that competition is fierce. You need to find a way to differentiate yourself and stand out in a crowded marketplace. This can be challenging, especially if you are entering a highly competitive niche.

Pricing Pressure

Amazon is known for its low prices and fast shipping, which puts pressure on sellers to keep their prices competitive. However, this can make it difficult to maintain a profit margin, especially if you are selling a low-margin product.

Counterfeiting and Intellectual Property Infringement

Another challenge that Amazon sellers face is counterfeit products and intellectual property infringement. Competitors may copy your products, steal your brand name, or use your copyrighted images. This can damage your brand reputation and affect your sales.

Fulfillment and Shipping

Fulfillment and shipping can be a significant challenge for Amazon sellers, especially those who are just starting. You need to ensure that your products are packaged and shipped correctly, and that they arrive at the customer’s destination on time. This requires significant investment in resources and infrastructure.

How to Cope with these Difficulties and Risks

Build a Strong Brand

Building a strong brand is crucial for standing out in a crowded marketplace. You need to differentiate yourself from competitors and create a unique value proposition that resonates with customers. This will help you attract and retain customers, even in a highly competitive niche.

Focus on Quality

Quality is essential for maintaining customer loyalty and protecting your brand reputation. Ensure that your products are of high quality and that they meet customer expectations. This will help you maintain a competitive edge and protect your brand from counterfeit products.

Protect your Intellectual Property

Protecting your intellectual property is crucial for safeguarding your brand reputation and revenue. You can protect your brand by registering trademarks, copyrights, and patents. You can also monitor your listings and report any infringement to Amazon.

Optimize your Listing and Pricing Strategy

Optimizing your listing and pricing strategy is crucial for maintaining a competitive edge on Amazon. You need to ensure that your listings are optimized for search engines and that your prices are competitive but profitable. Use data analytics to understand market trends and customer behavior to make informed decisions.

Amazon Wholesale vs. Amazon Private Label

Amazon wholesale is when you purchase products in bulk from a manufacturer and sell them on Amazon. This requires a significant investment in inventory and capital, but it can be a good option if you are looking for a low-risk, low-cost way to enter the market.

Amazon private label is when you create your own brand and sell products under that brand on Amazon. This requires a significant investment in product development, branding, and marketing, but it can be a great way to differentiate yourself from competitors and build a strong brand.

In conclusion, selling on Amazon can be a lucrative business opportunity, but it comes with risks and challenges. However, by building a strong brand, focusing on quality, protecting your intellectual property, and optimizing your listing and pricing strategy, you can overcome these challenges and achieve success on Amazon. Additionally, deciding between Amazon wholesale and Amazon private label depends on your goals and available resources.

Dropshipping: eBay vs Amazon

What is Dropshipping?

Dropshipping is a retail fulfillment method where a seller doesn't keep the products in stock. Instead, when a customer places an order, the seller purchases the item from a third-party supplier and has it shipped directly to the customer. The seller never physically handles the product, and the supplier handles the inventory and shipping.

The Advantages of Dropshipping

Dropshipping offers several advantages for sellers, including:

Low Start-up Costs: Since the seller doesn't need to invest in inventory upfront, the start-up costs are lower than traditional retail businesses.

Low Overhead Costs: Without inventory, the seller doesn't need to worry about storage costs or the expense of managing inventory.

Flexibility: Dropshipping allows sellers to offer a wide range of products without worrying about managing inventory or shipping.

Scalability: Sellers can quickly and easily scale their business by adding new products or suppliers.

How to Dropship on eBay and Amazon

To be successful with dropshipping on eBay and Amazon, you need to follow some basic steps:

Find a Reliable Supplier: Finding a reliable supplier is crucial for success in dropshipping. Look for suppliers with a good reputation and reviews from other sellers.

Research Products: Conduct market research to find products that are in demand and have good profit margins.

List Products: Create listings for your products on eBay and Amazon, including detailed product descriptions and clear photos.

Monitor Inventory: Keep track of your supplier's inventory levels to avoid selling products that are out of stock.

Manage Customer Service: As the seller, you are responsible for customer service, so be prepared to handle any questions or issues that arise.

Adhere to Platform Policies: Be sure to follow eBay and Amazon's policies on dropshipping to avoid account suspension or termination.

What is Dropshipping?

Dropshipping is a retail fulfillment method where a seller doesn't keep the products in stock. Instead, when a customer places an order, the seller purchases the item from a third-party supplier and has it shipped directly to the customer. The seller never physically handles the product, and the supplier handles the inventory and shipping.

The Advantages of Dropshipping

Dropshipping offers several advantages for sellers, including:

Low Start-up Costs: Since the seller doesn't need to invest in inventory upfront, the start-up costs are lower than traditional retail businesses.

Low Overhead Costs: Without inventory, the seller doesn't need to worry about storage costs or the expense of managing inventory.

Flexibility: Dropshipping allows sellers to offer a wide range of products without worrying about managing inventory or shipping.

Scalability: Sellers can quickly and easily scale their business by adding new products or suppliers.

Amazon Wholesale vs. Amazon Private Label

Amazon Wholesale is a program that allows sellers to purchase products in bulk directly from manufacturers and distributors and sell them on Amazon. Wholesale sellers have access to exclusive discounts and can use Amazon's fulfillment services.

Amazon Private Label, on the other hand, allows sellers to create their own brand and products to sell on Amazon. Private label sellers can design their own packaging, set their own prices, and have more control over their product listings.

While both programs have their advantages, private label may offer higher profit margins and more control over the product and brand.


Dropshipping can be a profitable and flexible way to sell products on eBay and Amazon, but it's important to do it in compliance with platform policies. Finding a reliable supplier, conducting market research, creating detailed listings, and managing customer service are all critical steps to success in dropshipping. By following these steps, you can build a successful and sustainable dropshipping business on eBay and Amazon.

Amazon's amazing global growth

Amazon is the world's largest online retailer, with a massive customer base and a wide variety of products. The platform has revolutionized the way people shop, and it's no surprise that many businesses want to increase their Amazon sales. In this blog post, we'll explore some strategies for increasing sales on Amazon, as well as take a look at Amazon's growth statistics in different regions.

Amazon Growth Statistics

Amazon's growth has been nothing short of impressive. The company's revenue has been increasing year after year, with its net sales reaching $386 billion in 2020, up from $280.5 billion in 2019. Additionally, Amazon's net income grew from $11.6 billion in 2019 to $21.3 billion in 2020.

Amazon's dominance is not just limited to the US. In fact, Amazon has a presence in many regions across the globe. Here's a look at some of the key regions where Amazon operates:

Amazon America: Amazon's largest market is the United States. In 2020, Amazon's net sales in North America amounted to $236.3 billion, up from $170.5 billion in 2019.

Amazon Canada: Amazon's net sales in Canada amounted to $5.8 billion in 2020, up from $4.5 billion in 2019.

Amazon Europe: Amazon's net sales in Europe amounted to $95.4 billion in 2020, up from $73.4 billion in 2019.

Amazon Asia: Amazon's net sales in Asia (excluding China and India) amounted to $28.4 billion in 2020, up from $20.7 billion in 2019.

Now that we've taken a look at Amazon's growth statistics, let's dive into some strategies for increasing sales on Amazon.

Strategies for Increasing Amazon Sales

Optimize your product listings: Your product listing is the first thing customers see when they search for a product on Amazon. Optimizing your product listing with high-quality images, detailed product descriptions, and relevant keywords can help increase visibility and ultimately drive sales.

Use Amazon advertising: Amazon offers a range of advertising options, including sponsored products, sponsored brands, and sponsored display ads. These ads can help increase visibility and drive sales.

Offer promotions and discounts: Amazon customers love a good deal. Offering promotions and discounts, such as lightning deals or coupons, can help increase sales and encourage repeat customers.

Use Amazon's fulfillment services: Amazon's fulfillment services, such as Fulfillment by Amazon (FBA), can help streamline your operations and improve customer experience. With FBA, Amazon handles storage, shipping, and customer service, leaving you more time to focus on growing your business.

Get reviews: Customer reviews are a powerful tool on Amazon. Encouraging customers to leave reviews on your products can help increase visibility and build trust with potential customers.


Amazon's growth over the years has been nothing short of remarkable, and the platform continues to dominate the e-commerce market. To increase sales on Amazon, businesses can optimize their product listings, use Amazon advertising, offer promotions and discounts, use Amazon's fulfillment services, and get customer reviews. By implementing these strategies, businesses can tap into Amazon's massive customer base and drive sales.

What is Amazon Listing Optimization?

Introduction to Amazon Listing Optimization

Amazon Listing Optimization is the process of optimizing your product listings on Amazon to increase sales and improve your overall ranking. It's important to understand that this is not a one-time process; you'll need to keep optimizing your listings over time in order for them to be effective.

What is Amazon Listing Optimization?

Amazon Listing Optimization (ALO) refers to the act of improving the quality of your product listings so that they rank higher in search results, leading more customers through conversion rates and ultimately boosting sales. ALO includes everything from creating compelling titles, descriptions and bullet points down through optimizing images and keyword choice--and even going so far as ensuring proper pricing structure!

Benefits of Optimizing Your Listings

Optimizing your listings can lead directly into increased sales because it allows potential customers easy access through better organic rankings on Amazon search pages (especially if there are other sellers offering similar products). Additionally, when done properly ALO can help boost conversions by making sure that every piece of content included within each listing provides value while also answering common questions asked by shoppers before making purchases online such as "What color options does this come in?" or "How much does shipping cost?".

Understanding the Amazon Marketplace

The Amazon Marketplace is a collection of third-party sellers that sell their products on the Amazon platform.

There are two types of sellers: Individual and Professional.

Individual Sellers can only sell one item at a time, while Professional Sellers can list multiple quantities of each product they want to sell.

Both Individual and Professional Sellers pay fees when they sell an item through the Amazon Marketplace (and sometimes even if they don't).

Optimizing Your Product Title and Description

Writing Effective Titles and Descriptions

Optimizing for Keywords

How to Leverage Amazon’s Character Limits

Optimizing Your Product Images

When it comes to product images, you have two options: create your own or use stock photos.

If you choose the DIY route, there are several ways to make sure that your images look professional and high quality. The first step is finding a good background for your photo shoot--a white wall works well here because it will allow for better contrast with the product being photographed. You should also choose lighting that doesn't create shadows on either side of the object being photographed; otherwise they'll show up in post-processing when editing out noise from low light levels (more on this later).

Finally, try not to use too much Photoshop editing when creating new images since this can make them appear less authentic than using actual stock photos from sites like Shutterstock or iStockPhoto which already have professionally done retouching done before uploading them onto their respective sites!

Optimizing Your Product Categories

Amazon's categories and sub-categories can be confusing, but they're an essential part of your product listing optimization strategy.

If you don't know how to navigate them, it can be hard to get your product listed in the right category and sub-category. This section will teach you how Amazon organizes its products and what this means for your business.

Optimizing Your Product Reviews

Encourage Positive Reviews

Responding to Negative Reviews

Leveraging Reviews for SEO

Optimizing Your Product Pricing

Once you've optimized your product title and description, it's time to take a look at your product pricing. The first step in optimizing this aspect of your listing is to analyze the pricing strategies of your competitors.

Setting Competitive Prices

If there are similar products available on Amazon, you'll want to make sure that yours has a competitive price point relative to those items. To do this effectively, start by comparing their prices with yours--and then adjust accordingly based on where they lie in relation to one another. For example: if one competitor charges $50 for an item but another charges $100 for theirs (and yours is currently priced at $40), consider raising yours up slightly so that it sits between these two extremes--but not too far above either one! This will help ensure that potential customers see yours as being better value than its closest competitors without being too expensive overall.

Optimizing Your Product Availability

Inventory management is an important part of your Amazon listing optimization strategy. You want to make sure that you have enough inventory on hand at all times, but not so much that it's sitting in storage and not being sold. If a product goes out of stock, customers won't be able to purchase it and may lose interest in the product altogether.

Amazon FBA (Fulfillment by Amazon) is another great way to manage your inventory levels and ensure they're always accurate on your listings as well as available for sale on Amazon itself. By using this service, you can take advantage of their fulfillment centers across the globe so that when someone buys something from one country's website (like US), it gets shipped directly from there instead of having all orders shipped out from one central location like China or India where most products are made nowadays due to lower costs involved with manufacturing abroad compared with doing so domestically within Europe etcetera."

Optimizing Your Product Promotions

Optimizing your product promotions is a great way to increase sales. You can create promotions and discounts in the Amazon Seller Central dashboard, or you can leverage Amazon Advertising to reach customers with more targeted ads.

Creating Promotions

In order to create a promotion, you'll need a discount code that will be applied at checkout when someone uses it. If you don't already have one set up for this purpose, go ahead and do so now by clicking "Get Started" under Promotions in Seller Central (or click here).

Once your discount code has been created, click Create Promotion under Discount Codes on the left side of your screen (or click here). In this example we're going to offer 20% off all orders over $100; enter those details into each field then click Save Changes when finished!


This guide has covered a lot of ground and is meant to be an introduction to Amazon Listing Optimization. If you're new to this topic, I hope it gave you some ideas on how to start optimizing your listings.

If you have any questions about the process or want help with any specific part of it, feel free to reach out in the comments section below or send me an email at [email protected].

If there are other topics related to Amazon Listing Optimization that would be helpful for our readers (such as how best practices change over time), let me know!

Introduction to Product Research for Amazon

The first step in the product research process is to understand what it is. Product research for Amazon is the process of gathering information about a product, including its price, popularity and reviews. This information will help you determine whether or not a particular product will sell well on Amazon.

Benefits of doing Product Research for Amazon:

You'll be able to find out if there are any issues with your chosen niche or products (for example, if they're already being sold by another seller) before investing time and money into creating an account with them.

You'll also be able to see what products are selling well within your niche so that you can create something similar but better than what's already available on the market today!

Identifying Potential Products

Now that you've got an idea of what products to sell, it's time to find them. There are two main ways to do this:

Researching products on Amazon

Researching trends in the industry

Let's take a look at both methods in detail.

Evaluating Product Potential

When evaluating a product's potential, there are several factors to consider. First, you should calculate the profit margin. This is how much money you will make on each item sold. For example, if your product costs $5 and sells for $10 in Amazon's marketplace, then your profit margin would be 50%.

Next up is competition analysis: Are there many similar products in this category? If so, that could mean fierce competition for sales which could lead to lower prices or fewer sales overall--not good news! You also want to look at customer reviews from other sellers' listings as well as their own pages (if they have one). If most of them have negative comments about shipping time or quality issues with the product itself then this may not be worth investing in either because customers won't buy from someone who doesn't deliver what they promise."

Identifying Keywords

Keyword research is the process of identifying keywords that your potential customers are searching for. This can be done through a number of different methods, including:

Using keyword research tools like Google Keyword Planner and MerchantWords

Identifying long-tail keywords (keywords with more than three words) in your niche

Analyzing customer reviews

Creating Compelling Product Titles and Descriptions

The title and description of your product are the first thing that people will see when they search for it on Amazon. This means that you need to make sure that your titles and descriptions are written in a way that will entice them to click through and buy your product.

The best way to do this is by creating compelling titles, which include keywords related to what people might be looking for in their searches. You also want to make sure that you're using all of the available character limits (up to 150 characters) so that they can be displayed accurately on search results pages and other places where potential customers may see them!

Optimizing Product Images

Optimizing your product images is just as important as optimizing your listing. You want to make sure that your product photos are high quality and tell a story about what the customer will experience when they purchase it.

DIY Product Images: If you're selling a physical product, try taking some photos of yourself using or wearing it! This can be a great way to show off how something looks and feels in real life without having to pay for professional photography or stock photos (which can get expensive).

Stock Photos: If you don't have time or resources for DIY images, consider using stock photos instead--but make sure they match up with what you're selling! For example: if someone buys an iPhone case on Amazon but sees an image of an Android phone in their shopping cart before checking out...they might think something's wrong with their order!

Optimizing Product Categories

Amazon is a huge marketplace, and it can be challenging to navigate the categories on Amazon. You may find yourself wondering if your product should be in the "Kitchen & Dining" category or in "Home Improvement."

To help you make this decision, we've put together a list of tips for optimizing your product categories:

Navigate Amazon Categories - The first step is to understand how Amazon organizes its products into categories. This includes both navigating between categories as well as understanding how sub-categories work within each parent category. For example, if you're selling dog treats online and want to sell them through Fulfillment by Amazon (FBA), then you would need to know where those products fall under within each parent category (e.g., Pet Supplies).

Apply Correct Product Categories - Once we've determined which subcategories our items fall under within their respective parent categories, we can apply those specific subcategories when listing them on FBA or creating listings manually with Merchant words

Optimizing Product Reviews

Encourage positive reviews. You can do this by offering a discount code or free shipping on your product page, or by giving customers an incentive to leave a review.

Responding to negative reviews. If you receive a bad review, don't panic! Think of it as an opportunity to improve your business and make customers happy again. Try responding directly in the comment section of the review (if possible), or reach out privately via email or phone call if there's something that needs clarification before addressing it publicly on Amazon's platform itself.

Leveraging reviews for SEO purposes: On top of improving customer satisfaction levels through responses, using these same tactics will also help boost organic rankings in search engines like Google because they show up more often when people search for similar products online--which means more visibility for both buyers interested in buying new items based off others' experiences with them before making purchases themselves later down line."

Optimizing Product Pricing

One of the most important things you can do to increase your sales is optimize product pricing.

Setting competitive prices is essential to attracting customers and generating revenue, but it's not enough to simply set a price and hope for the best. You also need to consider what other sellers are charging for similar products on Amazon. This will help ensure that your prices are in line with what people expect from similar items, which will make it easier for potential buyers who are shopping around before making a purchase decision.

Here are some tips:

Analyze competitor pricing - Use tools like JungleScout or AMZ Tracker to see how much other sellers in your niche charge for similar products. You should also look at other retailers' websites if possible since they may sell through third-party marketplaces like eBay or Walmart Marketplace as well as directly through their own websites--and these sites often have different prices than those found on Amazon itself!

Optimizing Product Availability

Managing inventory levels: The first step in optimizing product availability is managing your inventory levels. You can do this by using Amazon FBA, which allows you to store and ship products from Amazon's warehouses, or by having your own warehouse where you can store and ship products yourself.

Ensuring accurate listings: It's also important to ensure that all of your listings are accurate so customers can find them easily when they're looking for something specific.

Optimizing Product Promotions

Optimizing product promotions is another key to selling more on Amazon. You can create a promotion for your product in the "Promotions" tab of your Seller Central dashboard, or you can use the Amazon Marketing Services (AMS) platform to create a promotion that will appear on multiple channels and devices.

AMS allows you to run ad campaigns through Google Ads or Facebook Ads by targeting customers who are interested in similar products or browsing similar categories as those who have already purchased from you. This is an excellent way to get more eyes on your products because it allows you to reach new audiences without having to worry about paying extra fees for advertising space like with traditional platforms such as Google AdWords or Bing Ads.

What are the Different Amazon Business Models?

There are six main Amazon business models used by third-party sellers to effectively generate revenue. Some Amazon business models are more widely used than others with the right method for you being completely dependent on the types of products you’re interested in selling, your goals, budgets and much more – there is no right or wrong model to follow.

Retail arbitrage business model

This is popular among those looking for an entry-level Amazon business model.

Retail arbitrage essentially involves hunting down bargains or reduced goods at your local store or supermarket and selling your finds online for a higher price.

The business model allows sellers to benefit from panic buyers and products in high demand by bulk buying items at a reduced price and raising the cost to sell on Amazon. It is a simple concept that can enable you to generate a significant stream of revenue over time as you build up an inventory and discover which product lines provide the most sales opportunities.

To calculate profits generated from retail arbitrage, you will need to consider the original price of your product and the price you are selling it for, minus the standard Amazon fees. Do plenty of competitor research to see the price ranges of other sellers to make sure you do not go too high or low. While it may be tempting to ramp up your prices and increase your profit margins, if your competitors are offering an item for significantly lower on Amazon, you will lose out on sales.

Pros of retail arbitrage

If you are looking for an affordable way to start third-party selling on Amazon, retail arbitrage has a strong track record. You can spend as much as little as you like to start successfully building up your inventory and offering consumers a wide range of products.

If budgets are tight, you can start small to kick-start your selling journey and gradually work your way up to having a large volume of products on Amazon.

You get to maintain complete control over your inventory in terms of the quality of your products, allowing you to easily determine suitable prices and make sure you buy the right volume of stock. There are several tactics to use to generate an inventory that doesn’t require a large investment but is still of high value, such as visiting stores that are due to close down or those that have regular sales to reduce their stock.

Cons of retail arbitrage

Despite the simplicity and affordability of breaking into the retail arbitrage Amazon business model, it’s important to keep in mind that your profits will likely reflect this. For those that are looking to generate a significant amount of revenue in a short space of time, other models may be better suited that involve greater initial investments and a higher level of risk.

What’s more, you will need to be prepared to dedicate a significant amount of time and effort to sourcing and managing your inventory, with you being solely responsible for restocking as and when needed.

Retail arbitrage does involve some research, but mostly you should be prepared to drive around various retailers with the hopes of finding some reduced gems that are in high demand online. If you have a full-time job and are looking for an Amazon business model to act as a secondary form of passive income, this may not be the most viable option.

Online arbitrage

This next Amazon business model is largely the same as retail arbitrage, except it’s all done online.

Online arbitrage involves scouring the internet and buying reduced or cheap products from eCommerce marketplaces that you know you will be able to sell on for a higher price on Amazon.

Your profits are calculated similarly too; however, you will need to consider the shipping costs charged by each marketplace to make sure each product you bulk buy is going to be profitable overall.

Online arbitrage can be far easier than shopping around in brick-and-mortar stores. You can directly compare prices with Amazon to identify potential opportunities and make sure each prospective product is worthwhile.

With eCommerce quickly becoming every consumer-preferred way to shop, there are a huge amount of opportunities for sourcing products. More eCommerce sites emerge every day, so you can discover small or up-and-coming retailers that may sell their products at lower prices.

If you are looking for an Amazon business model that allows you to work remotely and flexibly, online arbitrage does this. You don’t need a vehicle for visiting physical stores and can instead work from wherever suits your lifestyle, whether this is in the evenings from your sofa or first thing in the morning before you head to the office.


Wholesale involves sellers investing in large volumes of products directly from suppliers and selling these on Amazon for a higher price.

Buying in bulk allows you to get hold of potentially high-value items but at low prices, allowing you to maintain a high-profit margin for every sale you make.

Of course, though, there is a minimum order you have to place with suppliers so if you’re new to the selling scene, you will need to do plenty of deep research into sales history and understand the demand for each product you consider stocking.

Getting wholesale wrong can leave you with tons of unsold stock that can become outdated or obsolete if you do not predict your sales or get your prices right. Get it right though, and you can make a significant amount of profit long term.

Pros of wholesale

Once you have a strong idea of which products are in consistent demand on Amazon, you can maintain a continuous stream of income by sticking to these specific product lines and gradually widening your inventory over time-based on sales data.

You do not need to dedicate a huge amount of time and effort to wholesaling either, unlike retail arbitrage which involves driving from store to store to find bargains. After plenty of competitor and market research, you can find a smaller number of profitable products and keep ordering them in bulk rather than dedicating hours to stock management and replenishment for a range of individual products.

Cons of wholesale

Keep in mind though, wholesale is not something you can try on a whim. For new sellers, this Amazon business model will require you to have a considerable amount of money from the get-go to invest in your stock.

Making a large initial investment in your Amazon career can be a huge success, but it doesn’t come without risk. Be aware that you might get it wrong and lose money somewhere down the line, either due to a lack of experience or resources. For those on a strict budget or just starting with third-party selling, wholesale may not be the most sensible entry point.

Private label

The private label model consists of sourcing products from a third-party manufacturer and branding them up as your own.

You can purchase unbranded products for a low price, attach your brand name and logo and charge a higher price to make a profit.

You do need some extent of experience in branding, marketing, and optimisation if you want to build a brand reputation and a name for yourself on Amazon, with private label sellers essentially starting from scratch.

It can be both a blessing and a curse to start with a new brand of your own. On one hand, you are not at the mercy of your products being suspended due to other brands’ reputation or strategies. On the other, you do not have anyone else’s reputation to benefit from so will need to optimise your listings if you want your brand to be seen in the Amazon search results.


This Amazon business model is popular among those who want to use Amazon selling as a source of passive income. It allows you to remove yourself from any of the stress and hassle that comes with managing inventory, packaging, and shipping products.

Dropshipping is essentially where you are selling products on behalf of a supplier. Once a consumer has bought a product from you, this is passed onto the supplier, who dropships it to the customer on your behalf.

While this saves Amazon sellers a huge amount of time and resources, it also means you have no control over the quality of the products or the methods used for shipping. If a product arrives damaged or late due to being out of stock, your seller reputation is on the line.

If you find reliable and reputable suppliers, drop-shipping can be a great success for those looking for hassle-free Amazon selling. However, if your supplier delivers products in poor quality or does not inform you about out-of-stock products, it can end up costing you money to refund customers or source your products elsewhere.


Finally, there is always the option of coming up with a new product of your own.

By manufacturing products, you are in complete control of their quality and value. What’s more, you will always be able to make a profit by knowing exactly how much you are spending on materials and how much time goes into the manufacturing process.

Of course, this Amazon business model is not for everyone making it the least popular of the bunch. Not every seller can start making their products from scratch.

You may not have a suitable workspace, enough time, or any idea of where to start when it comes to handmaking an item. If you do have a handmade product in mind and enough time to dedicate to this business model it can be a huge success. If not, you can end up spending time and money without seeing any profit for a year in some cases.

How Can You Choose an Amazon Business Model?

There are several key factors to consider when weighing up your options and deciding on the best Amazon business model for you:

Budget. How much do you have to invest in an initial inventory? How much risk can you afford to take with your inventory?

Time. How many hours a day do you have to dedicate to sourcing an inventory, managing your stock, and shipping your products?

Flexibility. Do you want to be able to work remotely or do you have an office space? Do you have space to store your inventory and packaging materials?

Experience. How much experience in sales and marketing do you have? Do you have any resources in your favour that can help you throughout the process of sourcing inventory and posting your listings?

Final Thoughts

All in all, third-party selling is about identifying the pros and cons of each Amazon business model and being realistic about how much time and money you have to invest. Once you have decided on the best strategy for you, stick to it. By being committed to a business model long term you are sure to see results from selling on Amazon and share in Jeff Bezos’s success!

Amazon Wholesale
Product Researcher Responsibilities

The Product Researcher plays a crucial role in the Amazon e-commerce ecosystem. The quality of the work spells the difference between success and failure for the organization.

The main function is to find products from online supplier websites that could be sold through Amazon, using various criteria such as profit, sales rank, and return on investment.

The duties and responsibilities include:



Desktop/laptop - computer specs: 

A fast and stable internet connection (at least 10 MBPS) and with a back-up internet (eg pocket wifi)

Selling undifferentiated products

You need to realize that Amazon is no longer like the one it used to be a few years ago. Those god olden days are gone. It has become more saturated and competitive today. You cannot private label BBQ gloves, silicone wedding rings, or yoga mats and collect that hefty check. If you are choosing undifferentiated items, it becomes even harder to sell.

Failing to improve the product

If you see that your competitors have a bunch of poor reviews and bad ratings for the same product that you selling, and you still do not do anything to improve from your end, you are doing the biggest hard in terms of sales.

Not calculating the profit margins

This is another big mistake new sellers tend to do. They underestimate the kind of impact Amazon’s fee can have on the products they prefer to sell. Hence, it is very important to use a good FBA calculator to know proper estimates for a product ASIN.

Product Research Steps

Product research is the process of analyzing and validating the profitable potential for a particular item. 

The purpose of the process is for the researcher to gain an accurate idea of how successful selling a particular item can be — before you begin selling it.

After you conduct product research, you will understand:

Ways to Research Products

There are several different approaches you can take to find profitable products to sell on Amazon. Below is a quick overview of the primary methods:

1. Look for Products Manually

The first way to find products to sell on Amazon is to look for them manually. This will involve you searching for products on Amazon and other eCommerce marketplaces and websites to come up with ideas.

A good starting place is the Amazon best sellers list. Amazon keeps an active list of the top-selling products for each category you can quickly use to find the most in-demand products. 

Amazon FBA product research in Best Sellers category

You can also check trends using a platform like Google Trends to see how interest in an item is changing over time.

Manual research, by comparison, is a huge waste of time. The manual process also doesn’t give you any information on potential product profits.

2. Use Amazon Research Tools

The next approach is to use software to help you streamline the research process. With an Amazon research tool, you can view the historical sales data from current Amazon product listings to get a clear idea of how much demand there is for a certain product and how strong the competition is. We will discuss how to implement this method in more detail below.

3. Hire Freelancers or Services

Another way to research products to sell on Amazon is to hire a freelancer or company to handle the process for you. This approach can save you time as you do not need to conduct the research yourself. However, this method will cost more than the other tactics as you need to pay for the service.

Now that we’ve outlined the different ways to find products let’s take a deeper look at the most effective technique, using Amazon research tools.

Product Research for Different Selling Strategies

The “how” of your selling process changes product research. To find out more about how selling strategies impact research methods, read below.

Private Label Product Research Guide 

The private label market has recently hit almost $160 billion, making up 20% of the market. It is the most popular because it offers excellent profit potential. Its intense growth mainly comes from the relatively low barriers to entry. 

With private label selling, you partner with a supplier that manufactures a generic product that you can sell under your name and branding. This is one of the most common sales methods for new sellers, as it allows you to quickly create your own product without having to invest heavily in its development.

When sourcing private label products, it is important to look for simple items. Too many complexities will bog down the manufacturing process and increase your product costs.

In this step-by-step analysis, we will show you how to use the suite of AMZScout Amazon business tools to research products and niches that fit your desired criteria.

Find Keyword Ideas

After you come up with your initial product ideas, the next step is to perform keyword research. This will allow you to learn what related terms customers use to find that type of product. It also tells you how many searches a product gets.

There you can find the monthly search volume for each term to see exactly how often people are looking for that product. You can drill into the search statistics to get a historical view of the changes in volume over the previous five months.

With this information, you can get a better understanding of the demand and viability of a product. You want to look for items that have a good amount of related keywords with high search traffic. This will ensure that the demand will be high enough to support your Amazon business.

To find products that correspond to a keyword, click the term. Doing so takes you to the product database which will populate results that include the target keyword.

Keyword Tools 

Discover new keywords to improve your listing and get more customers from search

Search for Niche on Amazon

The next step in your product research is to review the niche for your target product by searching it on Amazon and analyzing the niche’s performance.

Universal Traits to Consider When Researching a Product

Below is a checklist of the important factors to consider when performing market research to find products to sell on Amazon.

1. Sales

The number of sales a product receives is a direct indicator of its demand. Naturally, you want to look for items with a high number of sales. If the top-performing products in a niche do not have a lot of sales, it is generally a sign that the product is not worth pursuing.

2. Price

The average sales price for a product niche lets you know how much you can sell a product for and how much revenue you can expect to generate if you gain a solid market share.

The ideal price range for Amazon products is between $30 and $70. These prices are high enough to earn strong revenue while not limiting sales due to being too expensive.

3. Margins

The ultimate goal of business profit. Your margins measure what percentage of your sales you keep as profit. Higher sales prices and lower product costs lead to higher margins. You can find the margin for a product by subtracting the total product cost from the sales price and then dividing this amount by the sales price.

At the very least you should aim for products with a margin of 35% if you want a sustainable business. Ideally, this number would be upwards of 60%.

4. Seasonality

Seasonality represents how the demand for products changes over the course of the year. There is a natural seasonality to all items, as consumer spending drastically increases during the holidays.

However, there are other items that are very seasonal and are only purchased at high levels at certain times of the year. For example, Halloween costumes or decorations. Most people aren’t going to buy these throughout the year. 

Use Google Trends to find seasonal items

There is a potential to profit from these types of items but it is better to not build your business around them.

5. Reviews

Reviews are one of the most important factors customers consider when making a purchase. While products with a lot of reviews are a sign of high demand, it is also a barrier to entry. When evaluating different products, consumers will gravitate to the ones with more reviews. As a new seller, it will be harder for you to break through this niche.

6. Number of sellers

When researching products to sell on Amazon, it is important to know how many other sellers are listing similar items. If the market is saturated with a bunch of other sellers, it will be much more competitive.

7. Size and weight

The size and weight of your items directly impact your operating costs. If your products are large, it will cost more to ship them and to store your inventory. It is a best practice to look for smaller items as to not cut into your margins with fulfillment fees.

8. Gated category

Amazon’s marketplace features gated and ungated categories. Ungated categories are open to anyone while gated categories require approval. Gaining approval for a gated category will increase the time it takes for you to start selling. Plus, the restriction for some categories is stringent. If you wanted to sell fine jewelry, for instance, you would need to also have an established brick and mortar store.

9. Legal restrictions

Certain types of products must adhere to various legal requirements. For example, if you want to sell electronics you will likely need to get your items certified by the Federal Communications Commission (FCC). Getting these kinds of products ready can be complicated.

10. Best Sellers Rank (BSR):

The Amazon Best Sellers ranking measures how well a product is selling relative to others in the same category. When performing product research, you should focus on the items with a good BSR as these items often have the features and characteristics that customers value the most.

Knowing the universal traits that apply to all products gives you a good introduction to all selling strategies. Trying multiple sales strategies can help you determine what is the best fit for you.  

Dropshipping, Wholesale, and Arbitrage Product Research

A big part of choosing your sales strategy is understanding the difference in product research. Below, we will go through dropshipping, wholesale, and retail/online arbitrage product research strategies. 


With dropshipping you list products on Amazon before you source them from the supplier. When a customer places an order, you buy the product from the supplier and have them ship it straight to the customer.

Because you do not have to pay for dropshipping products upfront, you have a bit more flexibility when it comes to the cost of your products. This allows you to sell higher-priced items. Sizing is also not as great of a concern as you do not need to worry about big items incurring larger FBA fees.

That said, the logistics of the dropshipping fulfillment process can impact your ability to generate high sales. If you use dropshipping instead of Fulfilled by Amazon (FBA), your products will not be eligible for Amazon Prime. Furthermore, the longer delivery times that are a common part of dropshipping may cause customers to look elsewhere. When using this sales model, the quality of your supplier is just as important as the product itself.


With the traditional retail sales model, you buy items in bulk from brand owners at a wholesale price and then sell them at the marked-up retail price. When wholesaling products it is a good practice to avoid selling items from top brands. This is because most brands sell their products directly to consumers and you will not be able to compete with them in terms of price.


Retail and online arbitrage is the process of procuring a product from one marketplace and then selling it for a higher price on another. For example, let’s say you notice an item that sells for $10 at your local Walmart but $20 on Amazon. In this case, you would buy the item from Walmart and then sell it on Amazon and keep the difference as profit.

When sourcing retail arbitrage items, price is the most important consideration. The entire sales model depends on your ability to get a product at a low price and flip it for more. It is also important to make sure you have permission to sell the items. Some brands only permit verified suppliers to sell their products.

How to find products to sell for dropshipping, wholesale or arbitrage

If you source your products through dropshipping, wholesale or online arbitrage you can get deeper insights into the viability of your products by using the Amazon Dropshipping & Arbitrage tool.

The app helps you find products with high margins and low competition by providing the fees for different items as well as the number of sellers. 

Here is what you need to do:

Browse Amazon to get product ideas. 

You can use the regular search bar to find:

Categories or niches you have a personal investment in (areas you are interested in)

Products trending on other marketplaces outside of Amazon (Walmart, eBay, etc.)

Products offered by people you already work with (dropshipping suppliers, wholesalers, etc.)

Prioritize your product ideas.

Scroll through Amazon and check through the data for each item. 

Margins (margins over 30-40% are those worth taking note of)

Fees from Amazon are necessary to pay to Amazon (including FBA fees) 

Seller types (if Amazon sells the product, it will be challenging to win the buy box, focus on products with only FBM and FBA sellers)

Mark the best products based on your criteria above for later review. 

Check the TOP promising products. 

Open the product page and use the new built-in window provided by the app to find important information about the product. From here, you can see if the product is private label, ungated, or hazmat. Read more bout these three selling restrictions below.

Check the historical data of the product. 

Check out the price history and Buy Box history. Checking out price fluctuations will help you decide upon the best sales strategy. 

Find out how much potential profit it offers. 

Use the profit calculator to find out whether the product can make you money. The costs depend on your business model and may include:

Shipping costs (Get these from your supplier/wholesale partner)

Advertising costs (from your PPC campaign bids)

Other (What else do you pay for to make your business functional?)

The numbers will calculate based on the information you have, producing new numbers within Profit Margin, Minimum Net, and the ROI fields. Make note of these numbers to be sure your product meets your profit expectations.

When reselling a product on Amazon, you need a comprehensive view. 

If the product is a Private Label. These products are sold by a single merchant with brand ownership of the item. You won’t be able to source this exact product as a result.

If the product is in a gated category or it has hazardous materials (hazmat). Gated categories (or hazmat) require additional certifications and costs you need to be aware of. 

If it has a Prime delivery. You won’t need to focus on fast shipping if you dropship items that are already under prime delivery. 

Going through the complete process above gives you a comprehensive picture of profitable products you can effectively sell. Product research is an essential part of your process, so it might still take some time before you come to a good product. Using tools will expedite your gathering of data. Use tools like Keepa, Helium 10, Jungle Scout to:

Check out the number of sellers. Having more than 20 means that there is a high chance of strong competition. You should also look at the net margin (which should be over 50%) and the date the product was first sold on Amazon.  

Analyze the product for sales potential. The product score for reselling tells you about the potential of this product for resale. Make special notes for those at seven (or higher)

Check historical data to see how the product sells over time. Click the arrow just to the left of the product you are reviewing to check historical data. Those who offer consistent sales potential vs seasonal sales determine your sales strategy. 

A deep analysis of your chosen product determines its competition and potential net margins. Historical data is also just as important, so knowing when the sales are highest can help you decide when to enter. Your sales strategy changes heavily depending on how your product historically does. 

How to find winning products on Amazon

The one thing that experts stress if you want to make huge money as an Amazon seller is market evaluation. So it becomes absolutely crucial to do proper Amazon product research before diving into it full-time.

Newbies sometimes explore alternative business methods like retail arbitrage as the whole process of being a seller on Amazon may come off as too taxing.

But trust us, every successful Amazon seller has gone through this phase. Deciding on the best bankable product is not as overwhelming as it seems.

There are numerous things to look at when it comes to product research – niche selection, brand restrictions, competition, selling fees, and so on.

Researching for products on Amazon has evolved over the last few years. What used to work before may or may not work now.

Amazon product research is all about analyzing current market trends to choose “winning” items – something that can generate high sales.

The idea is to search for products that you can get for cheap and yet sell for competitive prices with a good profit margin in return.

Say, for instance, you can sell gym socks at $2 for each pair but if they aren’t that good, you will end up getting negative feedback from your customers, eventually generating low sales.

Hence, you need to look for those “winner” products but also sell high and get fetch positive reviews.

Why Is It Important To Do A Product Research? 

The foremost and the most crucial step to kick start as an Amazon seller is to find a kick-ass product.

It is not a big surprise that most people who look into FBA will never start unless they come up with low-competition, high-demand, and private label products.

Amazon has evolved to a point where just slapping up a nice logo and designing custom packaging doesn’t work anymore.

With an increased number of sellers and stringent selling policies, it is important to understand that those old tricks of finding products are no longer going to work in the current scenario.

You need to list down the best-selling products on Amazon, which you desire to sell. Then, do a deep analysis if similar items are making enough sales. This step is imperative because you will never want to trade items that people are not even searching for.

After you have jotted down the list of potentially profitable products, the further steps involved in looking at their statistics like sales, reviews, keyword search volume, and similar products.

In simple words, you need to go for products that will have a great opportunity, good demand, and yet below competitive.

Key Elements Of An Amazing Product Opportunity

Make a note of the criteria listed below, as they will help you make a wise decision for your business.

Amazon Product Criteria

Must Have Great To Have

Huge demand Lightweight items

Decent profit margins

Small items

Low competition

Products with a room for improvement

Low seasonality

No legal issues

Products > 18 dollars

To be a successful Amazon, these are the key aspects to remember:

Low seasonality: Look for products that can sell year-round and aren’t limited to season sales.

No legal problems: Avoid picking up products that have trademark or legal issues.

A price that is greater than 18 dollars: You can easily increase the ability to make millions of dollars through sales by having a higher price per unit.

Lightweight and small: These types of products tend to generate better sales than the ones that are not. This is due to two reasons- one: lower shipping charges, and two reduced storage.

Room for improvement: If you can choose a product that can perform better than your competitors, then it increases the chances of making more sales.

Pro Tip: You can get the financing you need to fund your next round of inventory with Payability. Unlike other financing options, their products are designed for the unique needs of Amazon sellers. Approval is based on account health and sales performance – so there are never any credit checks.

Checklist Of Amazon Product Research Requirements

Here is a quick checklist of what is required to come up with the right product. With these criteria, your job gets easier.

How To Do A Product Research On Amazon?

There are two types to perform Amazon Product Research:


Automated tools

1. Manual Method

If you want to do it manually, then Amazon itself is a great resource to carry out a few things for the process. This involves doing two simple steps:

Step 1: Check The Best-Sellers List

Amazon offers you substantial help for researching about a product and this is through Amazon’s Best Sellers page. In fact, this is the foremost step you should be doing, as Amazon displays all the top-selling products.

You can search for products based on their categories & sub-categories. Perform a quick check at the listings in order to determine what items are sold the most. This, in turn, will also assist you in deciding a niche (perhaps, if you are not sure which one to go with).

From a product’s selling info, you can predict what products can appeal to your target audience. In addition, you can even check the related items to help you have an idea about the ways you can expand your business into.

Try to choose products that are neither priced too high nor too low. Besides this, a limited competition also gives more prospects to sell the product.

Generating a product idea can also be done through the following ways:

Amazon’s best-seller list

Amazon storefronts

Exploring the retail stores

Amazon’s Movers & Shakers

Amazon Basics

Browsing about a few products on Pinterest

Exploring the Shopify stores

Looking at eBay’s trending list

Checking the section – “Customers Also Bought”

Amazon’s product sub-tiers

Seeing through the AliExpress’s Weekly best-sellers list

Once you have an idea about the niche and the respective product, see if the product is in-demand or not through the following ways:

Google keyword planner

Sellerapp’s Product Intelligence tool

Google trends

Step 2: See What The Competitors Are Doing

The second step is to analyze what your competitors are doing to sell the product that you have picked. Amazon’s Best Sellers page enables you to see through your primary competitors.

You can check for their product listing pages and their official website if available. The insights give an idea of what items are selling the most, the ones that are getting good ratings and customer reviews.

Apart from this, you can spy on your competitors outside Amazon by typing the appropriate keyword on Google or other search engines, and see if their results are showing up.

Also, you can purchase the product from your competitor (if it is affordable for you) and check the kind of service they offer. You can always learn those best practices from them and find out ways to improve them while selling yours.

Few tips to keep in mind when researching the product’s page:

When you check a product page in detail, you will tend to get multiple new ideas. With thousands and thousands of products listed, it is very easy to be carried away, it is important to be clear to understand what you are exactly looking for.

When in doubt, ensure to follow the tips mentioned below:

Look for any type of product from Amazon’s Best Seller page, as that’s adequate to help you come with ideas.

Focus more on the Sponsored Products, Frequently Bought Together, and Customers Also Bought sections, as they provide better data intelligence, which you further might want for increasing or up selling your inventory.

2. Automatic Method (Quick Way)

This is indeed one of the quickest ways to perform product research. They save your time and come in handy.

Just Imagine Scouring through the bestseller lists, checking the hot-selling items, analyzing the product criteria, images, description, bullets, listings, and competition can be time-consuming and maddening.

Moreover, you will have to check if there is enough demand for the product and see if it can sell easily. Also, is the product seasonal or is it only good if is sold during holidays?

What will be the return or refund rate and how expensive it can be to ship? Do customers want it to work impeccably for years? Would this necessitate proper customer support?

You can either do all of the above, visit all the websites, click on all the potential products, put in all the price, weight and other criteria that are mentioned above, go to all the competitors, go up and down on scrolling through all the products, go back and forth switching tabs and spend hours and hours of energy and you still may not come up with any product idea.

So, here is the ultimate tip to unveil some interesting products for your online business.

All you need is to access the Sellerapp’s tools and get everything in a single place. The tools are exclusively designed to give you an estimate of monthly sales, monthly revenue, number of reviews, and a bunch of other useful tools to make the research more enhanced, efficient, and organized. It is a great way to quickly and easily validate your Product Research.

Product Categories To Avoid

If you are going to be a “private label seller,” then understand that not all items are created equally. You need to avoid choosing some complex products such as Cameras, Photos, Paintings, Home Appliances, etc. for some reason.

Do not pick products that have complications with shipping and manufacturing, as they turn out to be the biggest headaches later on. This is mainly because such massive products involve liabilities, quality assurance, returns, and customer reviews.

In addition, anything that foes “in” or “on” your body – like foods, lotions, creams, nutritional supplements tend to have potential liabilities. So, it is good to ignore such products.

On the other hand, categories like shoes and clothing are worth noting too. Since most individuals have their brand preferences, creating your brand might not be successful.

How to Verify Demand for a product during Product Research

You find an excellent product that has high-profit margins and low competition, but it won’t matter if there isn’t anyone looking to buy your product. That is why it is very important to accurately estimate the demand for your product.

There are solid methods to measure the demand for a certain product and we are going to cover each one of them below! They are excellent metrics to ease out the risk in your Amazon product research phase.

#1 Price

Products of $15-$50 lie in the impulse buying decision range. At this price range, the customer wouldn’t spend time trying to figure out the best product. As long as he thinks that the product is a good fit, you win.

To draw in a bit more context, let’s take two examples.

Example 1: A product with a selling price of about $25 can be easily sourced from China for about say $5. For sourcing 500 products it would require about $5000. Looks easy, isn’t it?

Example 2: A product with a selling price of about $100 can be easily sourced from China for about say $25 For sourcing 500 products it would require about $12500. A higher initial cost!

#2 Sells around 10 products per day

Say I choose a product with a selling price of $30 that sells about 10 units per day and I get a profit of $10 after the Amazon FBA fees, shipping, promotions, etc

The net gross I make per month is $30* 10 units * 30 days = $9000.

And if it all goes according to the plan, I get a profit of $10 * 10 units/ day * 30 days/ month = $3000 per month in profits.

The better the average sale units per day, the better the profits. However, baseline criteria choose products that sell at least 10 units per day.

#3 Similar products have a BSR of 5,000 or lesser in the main category

Figuring out how often a product sells is a hard thing to do. The best seller rank is a close fit for understanding how well a product sells within its category.

For example, a product with a BSR of 20,000 is going to sell A LOT less than a product in the same category with a BSR of 2,000. The last thing you would want to do is choose a product that sells only a meager number when you hit the top spot.

Having 3-5 products that have a BSR ranking of 5000 in the main category can ensure that you will sell a huge number of products once you reach the top spot. More the number of products with low BSR rating, better the chances of success.

Amazon best seller rank

You can see that the product is actually in the 421 positions in the ‘Baby’ category. Since ‘Baby’ is such a huge category you can be super sure of selling a good number of units.

For example, when you find a product, you might see an Amazon BSR of 17,309 in “Pets and Supplies”. You also see a BSR of 296 in “Basic Collars” for the same product. To get an accurate estimate, focus on the main category which in this case is the “Pets and Supplies”. To find the right revenue and sales estimates for a particular product, you can use SellerApp for amazon product research, which estimates the lowest as well as the maximum demand of the product in their respective categories.

#4 Top 3 product keywords together have 100,000+ monthly searches

One of the other important ways to find whether there is enough customer interest in your product is to find out how many users are searching for your product on Amazon or Google. What is more crucial is to find out the demand for your primary keywords in Amazon since data suggests that Amazon typically has a conversion rate of anywhere between 12 – 17%! So if our top three product keywords together get over 100,000 monthly searches on Amazon, then it is a good sign that there is enough demand for us to sell. Try SellerApp for free to do find keyword search volume

#5 Lightweight – preferably under 2-3 pounds.

The heavier the product, the heavier the FBA fees. As the size and the weight of the product go higher, the profit margins go lower.

Shipping costs can get very high if the product weighs more than 2 pounds. Let’s take the example of the bag we considered before.

#6 About 2-3 products with < 50 reviews on page 1

The number of reviews on the first page can help you understand how difficult it is for you to gather sales, Though it is not a very important rule, especially in categories where there are good sales. The number of reviews can still help you understand how easy it is for you to secure the top spots.

The more points in the checklist you can verify, the better. Though they are not hard rules to be followed they are the basic criteria that are recommended for a successful start.

#7 Is there Year-Round Demand?

This is important information to know while doing Amazon Product Research. Do you have a product that is only purchased during a particular season? Are people buying this product consistently throughout the year?

The best way to determine this is to head on over to Google Trends and type in the main keyword for your product. Once there you will be able to see if your product is seasonal or not.

If your product is seasonal then you will see big dips in the line graph, an example of a seasonal product is pictured below.

Google-Trends Based On Product Keyword Trends


An example of a non-seasonal product is one with small swings and consistently bought throughout the year. Determining if your product is seasonal or not isn’t very hard, but it is important to make sure that you know before you make an order since you may have stocks stuck in warehouses if it is a seasonal product. Some people don’t mind selling seasonal products, but I would rather sell all year long.

#8 No big brands in the product category

This is something that deals exactly with buyer mentality. A shopper will obviously choose a famous branded product over a new product or brand. Rather than trying to compete for a product that already has famous brands, and competing with them for sales, it is better to start on with a product that has relatively lesser competition.

Product Research Filters

Use Product research filters help you track down the exact products that cover all of the checklists. Enter the data according to the product launch checklist above and hit the search button.

Efficient Amazon Product Research 

Adding an Amazon Chrome Extension to your browser can help you quickly analyze products as you browse the Amazon marketplace. On finding an interesting product, click the on SellerApp chrome extension which loads all the data required to analyze the product. Find the product interesting, add it to your tracked products category to research and analyze the product for a period of time.

How to get product ideas with tools

You can either do all of the above, visit all the websites, click on all the potential products, put in all the price, weight and other criteria that I mentioned above, go to all the competitors, or go up and down on scrolling through all the products, go back and forth switching tabs and spend hours and hours of energy and you still may not come up with any product idea. Or all you need to do is go to SellerApp and get all these tools and services in a single place.

Use tools like Keepa to give you an estimate of monthly sales, monthly revenue, # of reviews as well as a bunch of other helpful tools that will make you more efficient and organized. It is a great way to quickly and easily validate your Amazon Product Research.

Unconventional Ways To Do Amazon Product Research

Step 1: 999 Method Of Finding Demand

Among the many methods available, the 999 method remains the most popular Amazon Product Finder tactic. Here are the steps to find out how many items a seller currently has in his FBA inventory and how many units he sells on a daily basis.

Go to the Amazon page of the product of your interest

Add the product to your cart

In the shopping cart, click on the quantity and edit it to 10+

Type 999 (the highest number allowed) and click update

If that seller has lesser than 999 items left in his inventory stocks, it will state, “This seller only has XX of these available.”

Do this for the next 7 days and keep tracking the inventory remaining on a daily basis

The difference in inventory shows you how many products are getting sold for this product & seller on a daily basis 

Note: One important point to note is that if there are multiple sellers, you may want to do this for all the sellers to arrive at the right number. This method fails if the seller has put in a restriction on the maximum products that a user can buy.

You reveal the maximum number the seller has allowed to be ordered for that product by entering the 999 value. This method is more accurate for Amazon FBA products rather than merchant fulfilled.

Also, if there is an inventory update at any point in time, there may be inaccurate numbers for the inventory.

Based on the time during which you calculate the count, caution has to be kept regarding any major sales or seasonal events that may adversely affect the sales. But the 999 method is the most accurate method to find real sales during the defined period of time!

Step 2: Optimization Of Current Listing

What we mean by this is that if there are results on the first page that have poor listings, there exists an opportunity to outrank and outsell them even if they are selling well now.

This generally means that the competition is going to be weak and that it will be easy to reach the first page ourselves even if we have a product very close to it!

Step 3: BSR Movers

This includes products whose BSR has significantly jumped in the past 24 hours. Now, why is this important and why should you track interesting products in this list for your Amazon product research?

As mentioned earlier in this blog, the product’s BSR is calculated by the number of recent sales for that specific product. It also takes into account historical sales data relative to any other products in that same category.

So, if the BSR is increasing suddenly and on multiple days, something about that listing or product is working really well and needs to be evaluated or understood more. This can also give us more ideas on whether we can find products that can be privately labeled or sold through Amazon retail arbitrage or wholesale.

Amazon product ideas and tips

Fidget Spinners took over the summer sales of 2020 in the US and worldwide, quickly and unexpectedly. However, using our data, we saw Fidget spinners suddenly gaining BSR back in early January itself.

Even in July when the market was flooded with fidget spinners, some of them were performing better than the competitors. What made them unique? Can we check how they have made their listings?

What is the type of images that they are using? What specific discounts or promotions are they giving? Further analysis of the data can reveal a lot about what you can do for your listing and even for your next Amazon FBA private label product idea!

Step 4: New Arrivals

Find out products that are top-selling new releases on Amazon. This list is curated basis products that are hot new releases! These products are selling well despite the fact that they recently launched. An example would be products like solar eclipse sunglasses gaining momentum in July due to the major solar eclipse event happening in the USA on Aug 21st! All we see is money that sellers like you can make!

Step 5: Trending Products!

This includes products that are hot and top trending products. These are products that are the top seller in their respective category and have a huge demand from the customer side. A good example is the bathing tub for newborns in the Babies category. They are hot selling throughout the year! You may want to create an accessory that goes along with it!

Step 6: Most Wished Products!

Find out the most gifted and amazon wish-listed products in your category of interest here! Isn’t this so cool to know! This will greatly save your time in getting interesting products to sell while doing Amazon product research.

In this list, you could find an awesome product that has great profit margins and low competition which can also have a huge sales demand during the holiday season.

A good example, the Aromatherapy Essential Oil Diffuser which was among the most gifted products during the amazon prime day period! I’m pretty sure that many of the most gifted products in your category can be privately labeled for the upcoming holiday season!

Step 7: Track Products of Successful Sellers

More than anything else, with SellerApp we can help you track other successful Amazon sellers and their listings. You can quickly see any new products that the seller is listing. This can inspire you for your next product and in your Amazon FBA Product Research.

Step 8: Use the power of keyword research to drive product research!

With SellerApp, you not only have a customized list of product ideas but also uncover product ideas by keyword search volume and their monthly usage. This will help you understand the seasonality of a particular product!

With our keyword research tool, you can find the expected monthly search volume, the ad campaign costs as well as the number of products for that particular keyword.

When you expand the tab, you can further find out the top products which are ranking for those specific keywords along with the average price point, reviews, etc. on the right-hand side.

Not only that we can also find out the months in which the search volume is the maximum, and this will give you an idea about the demand peaks and its best selling months!

If you can find out keywords that have high competition but with low competition, along with the average results of the top 10 products meeting the traditional criteria of price demand, etc., you may be able to identify product ideas basis that.

Once you find a category and niche, you can find the top-selling products for keywords with high search volume and low competition, and low CPC rates.

With the keyword details table on the right you will be able to qualify the products in the traditional way (check if it falls in the right range for reviews, price, etc.)

Step 9: Amazon Product Research Bundling Ideas

A good way to quickly determine the demand for a product is to think about the users of that segment.

Ask yourself some questions and you will normally be able to tell if there is a demand for this product. If you have an idea in mind, identify the Facebook groups which respond to your ideas posted.

Closing Notes:

For all the 9 ideas mentioned above, you can get your product sold in any of the ways mentioned below

Bundling is very advantageous. You can bundle the products at a reduced price. This way you provide more value to the user as well as increase your profits for the same product.

Packaging innovation of the same high selling product that may increase the appeal of buying the product.

For every product on Amazon, you can find the items that are typically brought along with it for you to get more product ideas! Going through this section for some of the high-selling products will give you new product ideas to choose from.

If you follow these steps, your Amazon Product Research will not only be comprehensive but super competitive. To get the ball rolling, identify exciting products to sell and competitively list your products to start playing with the big boys.

To make that happen, it’s a smart idea to have SellerApp by your side. We will handle all the tricky bits you might not think about and allow room for customization when you want to step in and take control.

What Not To Do While Doing A Product Research?

Outlined are the key mistakes that sellers often tend to do while researching a product on Amazon. So, make sure not to do them.

Choosing a very small niche

It is important to choose an active market – where your products get noticed and sold. Never do the mistake of narrowing down too much, especially in some obscure product categories.

Setting up products for an extremely low price

As a seller, the moment you start racing by offering the lowest price than the competitors, understand that you are sabotaging your income in a great way.

Your pricing decision should never be based on what your competitors have put up, as you aren’t aware of their profit margins, sourcing costs, or the logic behind their scheme.

Nevertheless, if you put up the product price below your planned price (considering the competition), you will undermine your online business.

Consequently, your unit finances are out of whack, or even worse, you put your selling occupation in the “low-quality and low-cost” quadrant.

Do I need to register a UK company to sell on Amazon UK or eBay UK ?

Selling products on Amazon UK and eBay UK can be a smart move for any e-commerce business that wants to expand. However, before venturing into the UK market, it's essential to understand the requirements and make informed business decisions.

Firstly, you can register a new UK business once you start selling, but it's advisable to seek professional advice from a UK-based Amazon marketing agency. Alternatively, you can continue using your existing American LLC, but you must register for VAT when you sign up as a seller on Amazon UK. This VAT registration is necessary for the new UK business account, which isn't required immediately.

However, if you use your existing LLC, the UK and US accounts will be linked, which means if you have any issues with one of the accounts, it will affect both accounts.

To sell on Amazon UK from the US, you need to set up a British bank account to bypass currency exchange rates. Then, you must set up a European account to sell on Amazon UK, which is a "Unified" account, allowing you to expand elsewhere in the EU apart from the UK.

Next, you can start listing your products, and the rules for creating listings are similar to those in the US. However, since you can't use your US fulfilment centre inventory to fulfil orders, you need to set up a shipping channel to distribute your products across the UK.

As a seller, you can choose between two options. You can have the manufacturer ship the products to you first, and then to your UK customers or ship directly to a European fulfilment centre. Additionally, you can decide how to ship and fulfil your products for UK customers. The two main options available are Fulfilment by Amazon (FBA) and Merchant Fulfilled Network (MFN).

FBA is the better option for cross-border sales as Amazon handles customer service, returns, and delivery of products on your behalf. Three different FBA options are available in Europe: European Fulfilment Network (EFN), Multi-Country Inventory (MCI), and Pan-European FBA. The last option is unavailable from the UK and can only be handled from other European countries.

In conclusion, to sell on Amazon UK from the US, you need to register a new UK business or continue using your existing LLC. You also need to set up a European account, a shipping channel, and choose between FBA and MFN. Understanding the requirements is crucial to make informed business decisions and successfully expand your e-commerce business.

How to sell on Amazon USA from UK

Amazon is perhaps the world’s biggest online marketplace, with over 2 billion unique visitors every month. More than anything, it allows you to sell internationally with few hassles. With Amazon, you get access to a wide range of buyers.¹

Amazon U.S. has more customers than any other international Amazon site, making it very attractive to sellers internationally.

In this article, we’ll examine just how to sell on, the Amazon U.S. marketplace, from the U.K. We’ll also look at how Wise Business multi-currency account can help you save money on sales and international transfer.

Selling on Amazon USA from UK - pros and cons

Why should you sell on Amazon U.S.? Many people seem to believe that you need to be living in the United States to sell on the Amazon U.S. platform, but that is not true. In fact, out of Amazon’s 2.2 million global third-party sellers, 83% of them sell in the Amazon U.S marketplace, and 51% of them don’t even live in the U.S.²

Let’s examine some of the Pros and Cons of selling on Amazon U.S.

Sell on Amazon USA from UK - pros ✅

Amazon U.S. is by far the largest of Amazon marketplaces: Amazon U.S. has more than 112 million Prime members, and over 165 million products in its catalogue. Also, more than 45% of U.S. sellers on Amazon have earned over $250,000 over their business’s lifetime. In fact, 75% of U.S. sellers earn more than $1,000 per month in revenue.

It is easier to sell in the U.S. than in the E.U.: The European Amazon Network is the only other marketplace that comes even remotely close to Amazon U.S. in size. However, the E.U. marketplace has a few more obstacles to selling than the Amazon U.S. marketplace.

For instance, sellers in the E.U. have to account for Value Added Tax (VAT) by themselves, while their U.K. counterparts only collect sales tax from shoppers. Also, products sold in the E.U. marketplace have to cater to multiple languages, but in the U.S. market, most sellers just list in English.

Amazon offers Fulfilment by Amazon (FBA): Fulfilment by Amazon is a program that allows sellers on Amazon to send their inventory for storage in Amazon’s warehouses. Once a sale is made in the store, Amazon employees pick the product, pack, and ship the goods to the buyers on behalf of the sellers. This is very convenient for international sellers because they only make one delivery run to the Amazon warehouse, rather than to each buyer individually.

Few obstacles to selling on Amazon U.S.: There are very few barriers to entry to selling on Amazon U.S.: 60% of sellers in Amazon U.S. had their business running in less than 3 months. More than that, 67% of U.S. sellers made profits on Amazon under a year

Selling on Amazon USA from UK - cons 🚫

Exchange rates: Because money is changing hands internationally, there are usually fees and commissions associated with the conversion of currencies. This can significantly eat into your bottom line if left unchecked. Luckily, Wise Business helps solve this problem with a multi-currency account specifically designed for global business. But more on that later

How to sell on Amazon USA from UK

To start selling on Amazon U.S, you need to have the following information:

A bank account (if you don’t have a U.S bank account, you might use Amazon’s currency converter for sellers that allows you to sell on Amazon without a U.S bank account);

Once you have all this information in hand, you need to create an Amazon seller account. To do this, go and click ‘Register now.’ Once on the page, you’ll register with your email. Select the “Create a new account” option and follow the steps to register.

In addition to the necessary information mentioned above, you must complete an online step-by-step interview to determine if you need to fill out a W9 (as a U.S. taxpayer), or a W-8BEN (non-U.S. taxpayer)

It may take up to 72 hours for Amazon to review and approve the application so that you can start selling. Other times, Amazon may need some additional information from you, so follow up with whatever Amazon needs as timely as possible.

Once it is approved, you can start listing items for sale on your Amazon store. There are three major types of models that you can use.

Private Label: The first model is the private label, which involves creating your own brand to manufacture your own products. While this model is more involved than others, it’s the most popular. 71% of all Amazon sellers use the private label model.

Wholesale: This model involves purchasing bulk goods to resell them on Amazon. Unlike the private label, where a seller will create their own brand, the wholesaler sells products created by other companies.

Dropshipping: This business model involves marketing and selling products that were offered by another supplier or manufacturer. After the sale has been made, the drop shipper, which is you, then pays the supplier or manufacturer to ship the goods to the buyer on your behalf

While technically other business models exist, these three are the easiest to start with. You can sell on Amazon without ever seeing the product yourself.

When creating a listing, ensure that you have great product images, because this is the first thing that your customer sees. Also, ensure that your descriptions and titles are informative and SEO-friendly. Your title will let Amazon’s search engine know what your product is about so that it can place it in their catalogue properly.

You will also need to select a customs broker that will help you get your products to the Amazon warehouse in the U.S. If you ship by air, custom brokers like UPS, DHL, and FedEx will cover that.

How to save money on sales

When you’re selling on Amazon USA from UK , you can actually get paid in your U.K. bank account, as long as you have your IBAN and SWIFT code. However, this exposes you to the unfair exchange rates that banks and Amazon offer. In case you do not know, these payment platforms and banks always add a margin to exchange rates.

This means that the exchange rate that you see on Google or other online currency exchange platforms is not the same as what your money gets converted in. There is a significant margin added by the payment platforms/banks, sometimes up to 6%. This means that you pay 6% more than you actually should when converting your money.

To avoid this, use the Wise Business multi-currency account to receive payments. Wise allows you to do currency exchange at the mid-market rate to save you some money on expensive mark-ups and transfer fees. Wise Business charges a small, transparent fee that is shown upfront so that what you see is exactly what you get.

This is extremely convenient because you can receive payments from your customers in dollars, hold the money in your virtual bank account, and then transfer to your account in the UK only when you need to. And all that for a small, transparent fee and mid-market exchange rate.

How to sell on Amazon US with a UK Limited Company

This article aims to provide a step-by-step walkthrough of the process of starting a business on using FBA. The guidelines provided herein are relevant for both existing Amazon UK sellers, other Amazon European marketplace sellers, and those just starting out in the e-commerce business. It is important to note that this guide assumes that you have a product to sell and understand the fundamental workings of Amazon FBA.

It is vital to understand that despite the fact that is a vast marketplace with a higher demand for most product categories, it also features a higher level of competition. Consequently, as a seller, you will be contending with more significant players with more substantial resources. Unlike the UK platform, where you would compete with just 20 sellers in your category, on the US site, you would have to contend with 200 competing sellers. Thus, my recommendation is that if you are based in the UK, Germany, Italy, or other European countries, you should start with your local or closest marketplace. The competition in European marketplaces is much lower, making it easier for you to get started, make sales, and become profitable. With this being said, it is essential to note that the guidelines in this article are useful for anyone looking to start a business on

Before commencing the process of starting a business on, you need to register a business in the United States, right? WRONG! Amazon does not require us to have a US-based business presence, and registering one would complicate the entire setup process, especially with regards to doing taxes in the US. Instead, you can just use your UK-registered Ltd. company or sole trader registration to sell on with no problems. Also, contrary to some misleading information on the internet, you do not need to open a US-based bank account to sell on You can receive payments from Amazon US in your current bank account using your European IBAN bank account number, just like in Europe. 

However, opening a Wise Business account may be beneficial for practical reasons, such as receiving payments in USD and avoiding currency conversion rates twice when importing products from China. Wise is a reputable company that allows users to do currency exchange at marketplace prices with reasonable commissions. They also offer borderless accounts, which enable users to open virtual bank accounts worldwide at no cost and take advantage of currency exchange benefits. While this step is optional, I recommend starting with your local bank account until it gets verified. Once verified, you can switch your bank account details to your Wise Business account without the need for another verification process.

In conclusion, this article has provided a comprehensive guide on how to start a business on using FBA with a UK Limited Company. It is important to note that while is a vast marketplace with more significant competition, European marketplaces are less competitive and may be more beneficial for starting a business. However, the guidelines provided herein are useful for anyone looking to start a business on, and it is vital to understand that you do not need to register a US-based business presence or open a US-based bank account to sell on